Through research and data analysis, I discovered why web-parity features weren’t enhancing retention on mobile. This work underscored the business impact of mobile engagement and helped develop a new notification-first strategy for both Mobile and Global teams.
Transformed Sprout’s mobile apps from custom, brittle UI into scalable, platform-aligned systems—accelerating feature delivery while keeping iOS and Android visually cohesive and accessible.
I designed Sprout Social’s Instagram Stories publishing experience, turning Stories into a first-class channel. The launch drove rapid adoption, with over 68,000 Stories created daily.
Unified Sprout Social’s message cards into a modular subsystem, improving accessibility, consistency, and scalability across all networks and platforms.
